This guide has been produced to help designers create and maintain consistently high quality across all Unipass marketing communications. This page provides information on branding, visual identity, tone of voice, use of colours and fonts. The information shown here will help you make the best use of your skills to represent the Unipass style.
The Unipass logo should be used on all communications. Where possible the strapline should be fixed to the logo. Where size or layout requires please use the alternative logo shown. For enquiries please contact enquiry@unipass.co.uk.
The Unipass tone should be; clear, concise, friendly and reassuring. Definitely not stuffy, or too technical. The writing style should be familiar, honest and have human overtones.
All colours used are a percentage value of the core Unipass blue (Pantone 7462 C) and green (Pantone 630 C) colours shown. Body copy colour is black.
Real people, in work situations (and e.g. business attire), but reflecting the friendlier, personable and more emotional tone of Unipass. Fun, contemporary and light-hearted.